Consultant · Trainer

SystemsToolsGrowth

Peter Hernou taste · menus · tools

01 — Peter

Peter Hernou.

Coffee expert and World Latte Art Champion — author of Latte Arte, the OG coffee book elected Best in the World, and recipient of the Specialty Coffee Association’s Award of Excellence — The Passionate Educator.

For more than twenty years he has shaped how coffee is made and taught: beverage and recipe development, milk texturing, chocolate drinks, barista training, and long collaborations with leading industry brands — from the cup to the systems behind it.

Today, Peter Hernou Studio turns that craft into tools, products and concepts for hospitality. Projects include PHMENU.STUDIO — coffee know-how from the basics up for enthusiasts, home baristas and pros (Free peek of 15, expanding Coffee Book, then Pro margins & Menu QR) — and aēralab, an intelligent automated steaming solution.

03 — Selected work

PHMENU.STUDIO

From the basics up.
Every coffee drink.

Not only recipes by World Latte Art Champion Peter Hernou — the know-how behind them. From foundation upward through every coffee drink: for enthusiasts, home baristas and professionals. Start free with a real peek. Grow into the Coffee Book — the library we’re still expanding. In the venue: the same craft, plus the numbers — cost, margin, VAT and sell price.

People @ Home Free — 15 complete recipe previews + Music for Hospitality Vol. 1. Then Coffee Book (full library) → Coffee Book Plus (print-ready drinks card). Guest Menu adds wine, food and desserts.

Professional in Hospitality Pro Menu → Control → Full Menu — guest menus, Menu QR, then food-cost, margin & sell price. Skill and figures on one card.

Open PHMENU.STUDIO

05 — Studio Peter Hernou

Knowledge + tools for companies.

  1. 01
    Consultancy taste, product, commercial strategy — guide teams and venues to sharper offers
  2. 02
    Training tree to cup — every barista level through latte art, from a world champion
  3. 03
    PHMENU.STUDIO Free peek → Coffee Book (building) → print, Menu QR & margin control
  4. 04
    Optimisation workflow, service and menu logic — people and houses that run cleaner
  5. 05
    Websites & hosting clear sites and digital craft for hospitality brands
  6. 06
    Brand imagery photos for menus, web and atmosphere — made for your house, not a stock shop

aēralab — latest machine-development realisation.

06 — Contact

Let’s work.

How can Peter Hernou Studio help you grow?

Consultancy Training PHMENU.STUDIO

What that covers

For companies, hospitality teams, founders and makers who want sharper ideas, better tools, or a clearer product path.

  • Consultancy for concept, menu logic, workflow, positioning and growth
  • Training from tree to cup: every barista level through latte art (world champion), plus service, taste and hospitality craft
  • PHMENU.STUDIO when the answer is structure, recipes, numbers, QR and menu control
  • Websites, hosting and brand imagery for teams that need clear digital craft